Senior PR and Talent Manager

Overview

In this role you will shape END.’s global PR and talent narrative, partnering with Brand and cross‑functional teams to elevate visibility, credibility and cultural relevance. You will drive end‑to‑end PR execution for product launches, campaigns and brand moments while sourcing and managing influencers and ambassadors. You will lead relationships with media, agencies and talent, measure impact, and mentor junior team members. This is a strategic, hands‑on role at a busy, fashion‑forward retailer with a strong customer‑first culture.

Pay / Benefits

• 33 days holiday (including bank holidays)
• Flexible working with 2 days WFH
• 40 hours per week (Mon–Fri)
• Holiday trading option (buy/sell 3 days)
• Your birthday off
• Employee Assistance Programme (EAP) access/Healthcare Cashback Plan? (as stated) (clarify: EAP explicitly, Healthcare Cashback Plan)

Responsibilities

• Develop and execute the global PR strategy for product launches, campaigns and brand moments
• Source, negotiate and manage talent, influencer and ambassador partnerships
• Build and maintain relationships with fashion, lifestyle, culture and trade media
• Oversee day‑to‑day press office operations including media requests and product gifting
• Lead PR and influencer activity for events, store openings and experiential activations
• Collaborate with Creative, Brand, Social, Campaign, Retail and Product teams to align PR plans with business priorities
• Set KPIs, measure PR/influencer performance and provide data‑driven insights
• Manage and develop the PR & Talent Executive; guide external partners and agencies as needed
• Oversee PR and influencer budgets and talent agreements to maximise ROI
• Represent the brand externally and ensure communications reflect tone and direction

Key requirements

• Significant experience in PR, influencer management or communications within fashion, luxury or image‑led brands
• Strong media network across fashion, culture, lifestyle and trade titles
• Proven experience managing influencers, talent and creators on platforms including Instagram, TikTok, YouTube
• Ability to lead PR activity from ideation to execution for campaigns and events
• Strong commercial and strategic thinking linking PR/talent to brand and business outcomes
• Negotiation experience on talent fees, contracts and deliverables
• Experience collaborating with PR agencies and guiding strategic direction
• Excellent written and verbal communication with compelling storytelling
• Highly organized with the ability to manage multiple projects and meet deadlines
• Senior stakeholder management experience and mentoring junior team members
• Passion for fashion, culture, media and evolving media ecosystem

• relationship building
• strategic thinking
• effective communication
• PR strategy development
• influencer/talent management
• media relations

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