Demand Generation Lead

Overview

As Demand Generation Lead you will own the end-to-end digital demand engine in a fast-scaling, remote-first B2B tech company. You’ll oversee paid social and search channels to drive high-intent pipeline, collaborating with sales and product marketing to shift from MQLs to revenue-focused metrics. The role blends online and offline channels and supports international market growth, with ownership and direct impact on new logos and account expansion. This is a high-autonomy, impact-driven opportunity to shape demand gen at scale.

Pay / Benefits

• remote-first culture
• monthly visits to Glasgow HQ

Responsibilities

• Own the digital demand engine end-to-end, moving away from agency-led and MQL-focused models toward revenue-driven pipeline.
• Manage LinkedIn Paid Social and Google Search Ads, optimizing mix of online and offline channels.
• Drive new logo acquisition and account expansion metrics, owning numbers and quality pipeline.
• Collaborate closely with Sales and Product Marketing to evolve demand generation strategy as the business scales internationally.
• Target both in-market and out-of-market enterprise buyers, applying proven playbooks and tactics.
• Influence how demand generation evolves in a fast-moving, globally ambitious team.

Key requirements

• Strong hands-on experience with LinkedIn Paid Social and Paid Search campaign management.
• Proven B2B demand generation track record with revenue pipeline ownership.
• ABM experience; sector exposure in tech, SaaS, IoT or cybersecurity.
• Familiarity with SEMrush or Ahrefs.
• Self-starter with analytical, commercially focused mindset and autonomy.

• Autonomy
• Analytical mindset
• Proactive energy
• LinkedIn Paid Social
• Paid Search (Google Ads)
• ABM

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