Senior Principal, Product Marketing — AI & Emerging Products

Overview

As Senior Principal Product Marketing Lead you shape and drive the go-to-market for WP Engine’s portfolio, turning market insights into standout messaging and launches. You partner with product, marketing, sales and customer success to align on audiences, pricing, and strategies that propel growth. You own the full product marketing lifecycle, from research to adoption and expansion, in a fast-moving, high-growth environment. You will help define emerging categories and scale GTM programs with evidence-driven storytelling and cross-functional influence.

Pay / Benefits

• Company stock options
• Health benefits (medical, dental, vision)
• Pension scheme with match
• Life insurance and income protection
• Supplemental maternity & paternity pay
• Employee assistance program

Responsibilities

• Define market and customer needs, segments, and competitive options; translate insights into actionable recommendations for cross-functional partners.
• Own messaging, positioning, and narrative development for complex technical products; build frameworks supporting brand, demand, enablement, and education.
• Lead GTM strategy and launch planning for new products, major launches, and feature releases; set readiness criteria and success metrics.
• Develop pricing, packaging, and monetization strategies in collaboration with product, finance, and sales; influence product roadmap with market signals.
• Track product performance, adoption, pipeline influence, and customer outcomes to refine positioning and opportunities.
• Establish scalable product marketing practices and repeatable frameworks to improve quality, speed, and alignment across teams.
• Collaborate with senior stakeholders across Product, GTM, Sales, Customer Success, Operations and Analytics; ensure alignment and execution.
• Leverage AI tools and emerging tech to accelerate research, messaging, and discovery of opportunities.

Key requirements

• 7+ years in product marketing with GTM ownership for complex products or portfolios
• Expertise in positioning, segmentation, personas, buyer journeys, messaging architecture, and lifecycle marketing
• Strong storytelling, able to distill complexity into clear value propositions
• Experience with pricing, packaging, and monetization strategies; commercial recommendations
• Proven ability to influence cross-functional stakeholders and drive alignment
• Experience using customer research, market insights, competitive intelligence, and data for decision-making
• Experience supporting both self-serve/product-led and sales-assisted GTM motions
• Executive communication skills and ability to align senior stakeholders around strategy and trade-offs
• Curiosity and proficiency with AI tools to improve output quality and speed
• Thrives in fast-paced, matrixed environments

• storytelling
• cross-functional collaboration
• influencing without formal authority
• market research
• segmentation and personas
• go-to-market strategy

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