New Business Director

Overview

In this role, you will drive commercial growth and lead new business initiatives for VML UK. You collaborate with cross-functional teams to develop pursue strategies, manage complex opportunities, and win integrated pitches. You’ll transform market insights into actionable plans, strengthen senior client relationships, and shape growth across agency capabilities. This is a chance to impact growth in a leading WPP network, leveraging data-driven decision-making and strategic storytelling to win opportunities.

Pay / Benefits

• hybrid work arrangement (office ~4 days a week)
• accommodations or flexibility discussed during interview
• equal opportunity employer
• focus on collaboration and growth
• opportunity to impact within a global network

Responsibilities

• Lead and exceed new business revenue, margin, and pipeline targets in a communications/agency setting
• Develop and execute new business strategies, prospecting programs, and pursuit plans with measurable results
• Manage RFIs, RFPs, credentials requests and pitch processes from qualification to outcome
• Coordinate integrated pitch initiatives across multiple capabilities and partner organizations
• Maintain oversight of live opportunities to ensure momentum and progress across the pipeline
• Utilize market trends and data to inform prioritisation and decision-making
• Build credibility and influence with senior clients, consultants, and internal stakeholders
• Develop content and materials for client meetings, leadership presentations and business development activity
• Use Salesforce or equivalent CRM to manage pipeline data, forecasting and reporting
• Demonstrate leadership to coach and develop high-performing cross-functional teams
• Enhance agency visibility through marketing and profile-building initiatives

Key requirements

• Proven track record of delivering new business revenue and pipeline targets in an agency or consulting environment
• Experience developing and executing new business strategies and pursuit plans
• Strong commercial acumen with understanding of client challenges and marketing transformation
• Experience coordinating pursuits across capabilities, disciplines and partner organizations
• Excellent project management and ability to manage multiple opportunities simultaneously
• Strong relationship-building and stakeholder management skills
• Ability to navigate consultant-led procurement processes and agency reviews
• Comfort with Salesforce or equivalent CRM platforms for pipeline management
• Strong communication and presentation skills
• Ambition, initiative, and resilience in fast-paced environments

• relationship building
• communication and presentation
• negotiation
• emotional intelligence
• collaboration
• Salesforce (or equivalent CRM)

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