Lifecycle Marketing Manager

Overview

In this role you will own and scale the lifecycle marketing engine for Henry Schein One UK, driving activation, adoption, retention, and expansion readiness across customers. You will design behaviour-led, segmented journeys across email and in-product messaging and maintain a roadmap aligned to product launches. You will analyse lifecycle performance to continuously improve KPIs and partner with Product, CS, and Sales to translate customer value into growth. You will work cross-functionally to reinforce onboarding and engagement without duplicating effort and help drive upsell through marketing-led nurture. Remote UK, full-time role.

Responsibilities

• Own and optimise lifecycle marketing programmes across onboarding, activation, adoption, retention, and expansion readiness
• Design and build behaviour-led, segmented customer journeys across email and in-product messaging
• Develop and maintain a clear lifecycle roadmap aligned to business priorities and product launches
• Analyse lifecycle performance data and continuously optimise programmes to improve activation, adoption, and retention KPIs
• Partner with Product and Product Marketing to devise strategy for feature adoption and communicate customer value
• Partner with Customer Success to reinforce onboarding and engagement programmes without duplicating effort
• Partner with Sales to drive upsell through marketing-led nurture and expansion readiness signals

Key requirements

• Experience in lifecycle marketing, CRM marketing, or customer marketing within a B2B SaaS environment
• Proven track record of improving activation, adoption, retention, or expansion metrics
• Strong understanding of segmentation, behavioural triggers, and customer journey design
• Commercial mindset with the ability to connect lifecycle activity to business impact
• Experience working cross-functionally with Product, Sales, and Customer Success
• Strong analytical capability and comfort working with performance data and experimentation
• Clear communicator, able to influence stakeholders and align teams around shared outcomes
• Organised, proactive, and comfortable operating in a fast-paced environment
• Experience mentoring junior team members

• strong communication
• cross-functional collaboration
• analytical mindset
• lifecycle marketing
• CRM marketing
• customer marketing

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