VP Commercial & Marketing

Overview

As VP Commercial & Marketing, you will own the multi-jurisdiction marketing strategy across brand, acquisition, and retention to drive sustainable growth. You’ll lead a high-performing team, collaborate with product, trading, data, and leadership, and relentlessly optimise ROI and unit economics. You’ll shape go-to-market and brand positioning in a fast-paced, cross-functional environment. This role offers the opportunity to scale a direct-to-consumer brand and impact the company’s growth trajectory at global scale.

Pay / Benefits

• Stock options
• Pension scheme via Aviva
• Health insurance
• Enhanced parental leave
• Learning & development budget
• Hybrid working

Responsibilities

• Own the multi-jurisdiction marketing strategy from design to execution across brand, acquisition, and retention
• Shape go-to-market projects and commercial strategy for core brands
• Deliver ROI by managing the annual marketing budget and ensuring efficient spend
• Build and mentor a high-performing marketing team
• Scale performance marketing across paid channels with improved CAC, ROAS, and payback
• Sharpen the Smarkets brand—positioning, voice, and market presence
• Drive retention through CRM and lifecycle marketing to turn new users into high-value traders
• Own the key metrics and make data-driven decisions
• Partner cross-functionally with product, trading, data, and commercial teams to align marketing with the business roadmap

Key requirements

• Proven Brand Builder: senior marketing leader with a track record of scaling a brand
• D2C Experience: direct relationship with customers in a consumer business
• Multiple markets: experience executing marketing strategy across regions
• Efficient Growth: demonstrated ROI-focused growth through acquisition
• Full-Funnel Fluency: ownership of brand, performance acquisition, and retention
• Genuinely Data-Driven: strong focus on CAC, LTV, ROAS, payback
• Builder and Operator: hands-on, decisive, willing to roll up sleeves
• Communicator: excellent written and spoken English, cross-functional collaboration
• Nice-to-have: experience in sports, sports betting, or gaming

• leadership and people development
• data-driven decision making
• clear communication
• brand strategy and positioning
• performance marketing
• CRM and lifecycle marketing

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