Global Strategic Brand Planner

Overview

As Strategic Planner, Global Brand at Snap, you shape how Snapchat fits into culture and everyday life. You turn insights, cultural signals, and market context into clear strategic direction for brand work across markets. You will craft distinctive viewpoints, lead strategic briefs, and translate global strategy into actionable guidance for teams and partners. This role combines rigorous thinking with creative collaboration to drive differentiated, culturally resonant brand work. You’ll join a mission-driven team that values curiosity and impact, offering an opportunity to influence Snap’s role in culture at scale.

Pay / Benefits

• paid parental leave
• comprehensive medical coverage
• emotional and mental health support programs
• compensation packages
• late-stage career incentives? unknown
• equity or long-term incentive planning unknown

Responsibilities

• Synthesize audience, cultural, competitive, market, and brand-performance signals into actionable insights and opportunities
• Define Snapchat’s role for priority audiences and cultural moments
• Develop distinctive points of view aligning business goals with audience needs
• Lead strategic briefs and guide creative thinking across global brand platforms and campaigns
• Partner with Creative, Brand Marketing, Insights, and agencies to ground work in strategy and cultural relevance
• Provide strategic guidance during creative development to protect the core intent
• Contribute to global brand platforms, narratives, toolkits, and creative guidance
• Translate brand strategy into practical principles for markets and partners
• Identify patterns and learnings to strengthen multiple briefs and initiatives
• Collaborate with Global Brand, regional teams, and cross-functional partners to ensure alignment and local relevance
• Turn audience, cultural, and campaign effectiveness signals into recommendations for future strategy and creative development
• Foster a culture of curiosity and continuous strategic learning within Global Brand

Key requirements

• 5+ years of experience in brand, creative, cultural, or marketing strategy-related fields
• Experience developing strategic frameworks, briefs, brand narratives, campaigns, or foundational work
• Experience using insights to shape strategy across audiences, culture, or brand performance
• Experience collaborating with creative teams, agencies, and cross-functional stakeholders on high-visibility work
• Experience working across multiple markets or audiences
• Bachelor’s degree or equivalent practical experience

• Strong writing, storytelling, and communication skills
• Curiosity and cultural instincts about people, creativity, technology, and culture
• Ability to synthesize complex information into clear, actionable direction
• Brand strategy
• Cultural strategy
• Creative briefing

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