Sr. Performance Marketing Manager, Growth Systems

Overview

As Growth Workflow Specialist, you bridge paid growth expertise and AI-driven systems thinking to design automation for crypto growth. You define the signals, guardrails, and feedback loops that guide agents, collaborating with engineers to turn specs into working automations. Your focus extends beyond paid channels to CRO, incentives, referrals, and cross-channel workflows as the engine scales. You work to shift manual, repetitive growth tasks into scalable, data-informed processes that drive impact. This role offers a chance to shape how growth is automated and accelerated in a leading fintech platform.

Responsibilities

• Define and spec automation workflows for paid growth, including fatigue detection, budget reallocation, geo-level channel mix optimization, and audience signal processing
• Collaborate with the build team to translate workflow specs into agent automations
• QA agent outputs, diagnose gaps, and specify improvements
• Refine AI-generated creative and copy variants using domain judgment to guide performance
• Define knowledge base inputs for paid growth agents, codifying rules, guardrails, and campaign logic
• Monitor workflow performance and continuously optimize, leveraging system feedback for compounding improvements
• Extend automation to other growth levers such as CRO, incentives, referrals, and lifecycle as the engine expands

Key requirements

• 4+ years in performance or paid growth, with scale across major channels
• Systems thinking: map growth workflows as triggers, decisions, actions, and measurements
• Comfort with data: interpret dashboards, separate signal from noise, define optimization targets
• Prompt engineering curiosity and ability to collaborate with AI systems
• Strong written communication for clear workflow blueprints
• High agency: proactive, self-directed work style

• strong written communication
• systems thinking
• curiosity
• marketing automation
• CRM
• lifecycle messaging systems

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