Strategic Marketing Senior Manager

Overview

In this role, you steer the PA’s go-to-market strategy and elevate BCG’s external reputation as a top advisor on people and organization topics. You’ll partner with PA leadership to shape market positioning, identify opportunities, and pilot innovative marketing approaches that drive growth. You’ll lead thought leadership and multi-channel campaigns, coordinating with global marketing teams to amplify impact for senior executives. This is a strategic, influence-driven role with a strong emphasis on differentiation and measurable outcomes.

Responsibilities

• Define and lead the annual PA marketing strategy and integrated go-to-market plan
• Advise PA leadership with market intelligence and strategic recommendations influencing positioning
• Identify market opportunities and piloting innovative marketing approaches and client engagement strategies
• Challenge existing approaches and drive differentiation and long-term growth
• Set direction for engaging the market via thought leadership, executive engagement, campaigns, and programs
• Drive PA thought leadership and editorial agenda aligned with priorities and executive audiences
• Coordinate with Topic Leaders and Institute Fellows to develop high-impact IP
• Shape PA narrative across publications, briefings, digital content, events, and media partnerships
• Oversee external presence across digital channels, events, media, and executive engagements
• Lead multi-channel campaigns end-to-end with measurement, optimization, and ROI consideration
• Budget management for PA marketing in collaboration with Senior Director and Finance team
• Partner with POP leadership and senior stakeholders to translate priorities into marketing initiatives
• Mentor junior team members and share best practices across the marketing organization
• Represent the PA externally with media and strategic partners
• Ensure content is audience-centric and relevant to senior executives
• Leverage AI-enabled tools to enhance planning, content development, and marketing effectiveness

Key requirements

• 8–10 years of experience in consulting, strategic marketing, or similar strategic roles
• Experience developing and executing integrated go-to-market strategies
• Strong commercial mindset translating market insights into actionable recommendations
• Proven ability to influence senior stakeholders in complex organizations
• Experience leading cross-functional initiatives through influence and collaboration
• Strong problem-solving, independent work in ambiguous environments
• Experience coaching and developing colleagues and contributing to a collaborative culture
• Bachelor’s degree required; advanced degree preferred
• Experience in professional services or knowledge-intensive settings preferred
• Outstanding written communication, storytelling, and executive presentation skills
• Proficiency with PowerPoint, Excel, AI-enabled productivity tools, and marketing analytics platforms
• Strong interest in People & Organization topics and ability to quickly build subject matter expertise
• Ability to engage credibly with Partners and senior leaders on priorities and market positioning

• influencing senior stakeholders
• executive presence
• creative thinking
• PowerPoint
• Excel
• AI-enabled productivity tools

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