Senior Product Marketing Manager, Veeqo

Overview

As Senior Product Marketing Manager, you drive Veeqo’s end-to-end product marketing engine—from positioning and GTM to adoption and ongoing value for sellers. You act as the bridge between Product and the market, ensuring every release has a clear value proposition, audience, and compelling story that boosts awareness, activation, and long-term usage. You set standards for PMM excellence, collaborating across teams to maximize seller impact and business outcomes.

Responsibilities

• Own PMM operations and GTM: plan, prioritise, and execute launches with clear goals, segments, messaging, and success metrics
• Lead cross-functional alignment between Product, Sales, Lifecycle, and Design to ensure unified priorities
• Oversee end-to-end launch delivery, coordinating teams and mitigating blockers to maintain momentum
• Build scalable PMM processes for launch planning, messaging, asset development, sales enablement, and post-launch measurement
• Foster adoption through close collaboration with Product and Lifecycle; address adoption gaps and iterate GTM based on insights
• Equip Sales and customer-facing teams with clear materials and consistent positioning for launches
• Define and track launch metrics and business impact; report progress and use data to improve prioritisation and execution

Key requirements

• Excel or Tableau experience (data manipulation, charts, pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading GTM for consumer software or hardware product launches
• Experience in marketing or marketing research
• Experience using data and metrics to measure impact and inform improvements
• Experience presenting metrics to senior leadership

• Cross-functional leadership
• Stakeholder management
• Data-driven decision making
• Excel
• Tableau
• SQL (preferred)

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