Global Digital Experience Manager

Overview

As Digital Experience Manager at Dorchester Collection, you will own the digital estate across our luxury portfolio to deliver a seamless, conversion-focused guest experience. You will shape the website strategy, SEO, CRO, and e-commerce tactics in collaboration with cross-functional teams to uphold our brand excellence. The role blends technology, content, and performance marketing to drive commercial outcomes while supporting our Academy-driven development culture. You will lead a small team and partner with hotels to maintain brand alignment and high-quality digital experiences.

Pay / Benefits

• Complimentary stays with breakfast included across 10 hotels
• 50% off at bars and restaurants within Dorchester Collection hotels
• Refer a friend bonus scheme
• World class development opportunities
• Private medical insurance
• Competitive retirement scheme

Responsibilities

• Own the digital estate and conversion journey across Dorchester Collection properties and collections
• Define and execute website strategy balancing brand experience with commercial performance
• Own SEO strategy including technical SEO, content optimisation, and search visibility (traditional and AI-driven)
• Manage the booking engine experience and conversion rate optimisation with developers, IT, and third-party partners
• Oversee e-shop strategy and digital retail experience
• Lead CMS governance: templates, standards, publishing workflows, and content architecture
• Own the development roadmap: prioritise enhancements, manage technical debt, and coordinate with developers and agencies
• Monitor and improve Core Web Vitals, site speed, accessibility, and technical performance
• Define measurement frameworks for digital experience (conversion funnels, UX metrics, engagement)
• Partner with hotel marketing teams to ensure on-brand, optimised property-level content
• Lead and guide the Digital Marketing Executive to ensure high-quality delivery and growth

Key requirements

• Previous digital experience in luxury hospitality, travel, or premium consumer brands
• End-to-end website strategy ownership: roadmap, development partners, CMS governance, commercial performance
• Deep understanding of SEO, AEO, and GEO with measurable organic growth, plus CRO and UX best practices
• Experience managing booking engines, digital commerce funnels, and third-party development partners
• Familiarity with schema markup, Core Web Vitals, accessibility standards, and CMS platforms (Umbraco, WordPress, or equivalent)
• Data-literate and able to translate analytics into decisions across multiple properties or markets
• Experience directly line managing at least one digital or operations executive; ability to delegate and develop teams
• Comfort with dotted-line relationships with hotel marketing teams and external partners
• High attention to detail and a quality-first mindset for guest-facing digital experiences
• Degree in digital, marketing, computer science, or related professional experience

• collaboration
• analytical mindset
• leadership
• SEO (technical, content, AEO, GEO)
• CRO and UX best practices
• booking engine management

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