Marketing Campaign Manager | UK | Hybrid

Overview

In this role, you will lead integrated marketing campaigns across key European regions to build pipeline and ROI for B2B digital transformation initiatives. You will shape multi-touch customer journeys and manage regional campaigns while aligning with sales and industry marketing leaders. The position blends strategy with hands-on execution, emphasizing data-driven optimization and regional adaptation. A core focus is elevating Sutherland’s brand and driving revenue growth in Europe, with cross‑functional collaboration across time zones.

Responsibilities

• Plan and execute integrated marketing campaigns to raise awareness and generate qualified leads in Europe
• Localize messaging for regional buyer behaviors, GDPR compliance, market expectations, and language
• Benchmark regional competitors and integrate insights into campaigns
• Align GTM goals with regional sales and industry marketing leaders
• Manage various campaign types (email, organic social, webinars, events) and integrate ABM
• Personalize messaging using intent data and regional personas
• Coordinate cross-functional campaign execution across time zones
• Suggest region-specific innovations in tactics, partnerships, or media
• Track and optimize campaign performance by region
• Lead Europe-based event and webinar activities including logistics and speaker prep
• Create content informed by European buyer pain points and cultural nuances
• Provide feedback to content/design teams based on market trends
• Execute lead generation and nurturing to convert regional leads into opportunities
• Monitor and report regional campaign performance and ROI

Key requirements

• 5+ years in B2B campaigns or demand generation with European focus
• Deep knowledge of European markets and media landscapes
• Experience in B2B Digital Transformation
• Proven track record across digital and physical channels
• Fluent in MarTech such as Marketo, Salesforce, and ABM platforms
• Analytical, data-driven, comfortable with time zones
• Experience collaborating with regional sales and localizing GTM strategy
• Willingness to work in UK time zone and travel to London as needed

• cross-functional collaboration
• data-driven decision making
• communication skills
• Marketo
• Salesforce
• ABM platforms

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