Senior Manager, Account Based Marketing

Overview

In this role you will lead strategic ABM initiatives across 1:1 and 1:Few programs, aligning with regional priorities and global methodologies. You will collaborate with country marketing, CoE, and global ABM teams to shape high-impact programs and governance. You’ll manage priority accounts, drive measurable outcomes, and communicate results to senior stakeholders. The position offers a chance to scale regional ABM capabilities, share best practices, and contribute to revenue growth in a complex, matrix organization.

Responsibilities

• Design, implement, and oversee 1:1 ABM and 1:Few programs aligned with regional priorities
• Collaborate with country marketing, CoE, and global ABM/industry teams for alignment
• Manage high-priority accounts and programs to model best practice delivery
• Ensure consistent application of global ABM methodologies across the region
• Lead evolution of the regional operating model to improve governance and impact
• Define and monitor objectives linked to global KPIs and pipeline impact
• Own the regional ABM pipeline target with proper tagging and reporting
• Communicate regional results and recommendations to senior stakeholders and global teams
• Identify opportunities to reuse content/assets to accelerate execution and ROI
• Lead and develop the European ABM & industry marketing team to high performance
• Manage regional budgets and third-party services with ROI focus
• Provide coaching and career development within a collaborative culture
• Represent team feedback to senior stakeholders

Key requirements

• Minimum 7–10 years of B2B marketing experience with at least 1 year in ABM
• Strong track record in ABM and industry-focused marketing in technology, consulting, or professional services
• Experience leading cross-regional or multi-country programs in a matrix organization
• Solid understanding of ABM methodologies (1:1, 1:Few, 1:Many) and their business impact
• Skilled in multi-channel engagement, data-driven marketing, and use of behavioral/intent data
• Proficient in program measurement frameworks linking marketing to relationship, reputation, and revenue
• Bachelor in Marketing, Business Administration, Communications, or related field (Master’s preferred)
• ABM certifications or related marketing accreditations desirable
• Continuous learner with ongoing development in digital marketing and client engagement
• Strong leadership, collaboration, and communication with senior stakeholders
• Ability to navigate ambiguity and adapt strategies in evolving environments

• Leadership
• Collaboration
• Communication
• ABM (1:1, 1:Few, 1:Many)
• Multi-channel engagement
• Data-driven marketing

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