KW Sales Specialist – South West of England

Overview

In this field-based role you will grow a regional dairy and beef farmer portfolio, delivering tailored solutions that support farm performance. You’ll work with KW and the Asterra group to implement a regional sales strategy, collaborating with technical and marketing teams to offer value-driven, non-standard solutions. Your on-farm presence and proactive diary management will drive commercial targets while enhancing customer relationships. This role combines sales discipline with agriculture know-how in a purpose-driven, collaborative environment.

Pay / Benefits

• performance-related bonus
• car allowance
• private healthcare
• matched pension up to 10%
• salary progression
• career development support

Responsibilities

• Build and manage a portfolio of dairy and beef customers with lasting relationships
• Achieve budget targets and contribute to the national sales plan
• Create and execute a strategic regional sales plan
• Identify new opportunities and relay market insights to the business
• Promote the full KW / AB Agri ruminant offering with tailored farm solutions
• Collaborate with internal stakeholders across sales, technical, nutrition, marketing and customer service
• Maintain accurate CRM records to support service quality
• Represent KW at farm visits, meetings and industry events

Key requirements

• Demonstrated work ethic and self-motivation
• Robust experience in customer engagement or consultative sales
• Ability to absorb information quickly and ask thoughtful questions
• Comfort with numbers, pricing and margins
• Genuine interest in agriculture and willingness to build technical knowledge
• Credibility and confidence when engaging with farmers
• Understanding of the key drivers of the UK ruminant sector

• self-motivation
• curiosity about agriculture
• strong communication
• consultative sales
• CRM management
• ability to analyse margins/prices

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