Head of Brand Marketing

Overview

In this role, you will shape Pigment’s brand into a clear, compelling force that resonates with customers and stakeholders. You’ll partner with senior leadership to evolve the brand strategy, ensuring a distinct point of view across all touchpoints. You’ll lead the in-house creative team and manage agency relationships, driving high-quality, scalable output using AI where it adds value. The position offers impact at scale in a fast‑growing SaaS environment and a chance to define how Pigment is perceived in the market.

Pay / Benefits

• Competitive package
• Stock options
• Remote-friendly environment
• Flexible working hours
• Offsite annual gathering
• New offices in Paris and London

Responsibilities

• Partner with the CMO and leadership to evolve brand strategy
• Translate strategy into engaging stories and customer experiences
• Own and maintain Pigment’s visual and verbal brand identity across all touchpoints
• Oversee naming, nomenclature, and a cohesive brand system across products
• Create brand narratives and campaigns that emotionally connect with users
• Lead in-house creative team, setting quality standards and career development
• Hands-on contribution to campaign assets and brand narratives when needed
• Implement AI-driven efficiencies in the creative workflow without compromising quality
• Manage agency and freelance relationships for strategy and execution
• Define and track brand health metrics (distinctiveness, awareness, branded search)

Key requirements

• 10 years of brand strategy experience (in-house or agency)
• At least 3 years owning brand direction at a company with a defined visual identity
• Experience in high-growth B2B or SaaS with personal brand work included
• Ability to distill complex products into clear narratives for designers and executives
• Proven ability to influence without authority and collaborate with creative leads
• Direct experience leading and developing in-house designers
• Track record of managing creative agency relationships
• Experience building or revamping creative review and approval processes
• Hands-on AI fluency in a creative workflow

• strong collaboration with senior leadership
• customer-centric storytelling
• creative leadership and mentorship
• brand strategy and governance
• creative direction and asset production
• agency management

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