Senior Service Designer & Research Strategist – Insights

IBM Consulting UK FutureNow seeks a Senior Experience Consultant specialising in Research to lead strategic user research across government services. You will drive complex research programmes, guide methodological decisions, and ensure insights shape policy, service design, and delivery across the GDS lifecycle.

You will design and execute both qualitative and quantitative studies, produce artefacts like personas and journey maps, and champion evidence-based decisions at scale within

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