National Account Manager

Company: Advocate Group
Apply for the National Account Manager
Location: St Albans
Job Description:

National Account Manager – Foodservice & Specialist


Competitive salary + bonus + benefits


I’m working with Lotus Bakeries to recruit a National Account Manager for Peter’s Yard, focused on the Foodservice and Specialist channel.


Peter’s Yard is a premium sourdough bakery brand with strong retail distribution and a real opportunity to grow further across out-of-home, specialist retail and premium foodservice customers.


This role will suit someone who understands quality-led food, enjoys building customer relationships, and can spot opportunities in channels like high-end cheese shops, delis, wholesalers and foodservice operators.


Key Responsibilities:



  • Manage and grow Foodservice and Specialist customers for Peter’s Yard

  • Build customer plans that drive distribution, visibility and profitable growth

  • Win new business across wholesalers, end-users and specialist retail customers

  • Own forecasting, promotional planning and P&L delivery across your accounts

  • Work closely with Category, Marketing and Supply Chain to deliver the plan

  • Bring the brand to life across premium foodservice and specialist channels

  • Build relationships with buyers, operators, distributors and channel partners


What we’re looking for:



  • NAM or strong Account Manager experience within FMCG / Foodservice

  • Experience across Foodservice, Specialist, Wholesale or Premium Retail

  • Strong relationship builder with a hands-on, customer-facing approach

  • Commercially sharp and comfortable managing P&L, pricing and promotions

  • Foodie mindset would be a real advantage

  • Organised, resilient and able to work in a fast-moving team


This is a brilliant opportunity to work with a premium brand that has a clear point of difference and a lot of untapped opportunity outside traditional grocery.


We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.

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Posted: September 14th, 2026