Lead Designer (B2B Marketing + Brand), London

Overview

As Lead Designer within HH Global’s Brand Creative team, you will shape the global visual identity and drive brand excellence. You will lead creative direction for marketing and brand initiatives, collaborating with cross-functional teams to elevate the brand experience. You’ll craft visual storytelling and scalable design systems that support global rollout and differentiation. This role blends strategic thinking with design craft, offering opportunities to influence pitches, executive communications and high-impact branding projects. You join a hybrid setup to steer the brand refresh and set the standard for creative across the organization.

Responsibilities

• Lead development, launch and global rollout of evolving brand identity
• Define visual language reflecting ambition, innovation and leadership
• Conceptualize campaigns and visual storytelling across marketing initiatives
• Translate business goals into impactful creative solutions
• Create scalable design frameworks and systems for consistency and creativity
• Direct creative across channels (digital, social, website, video, events, print, internal comms)
• Ensure output reflects best-in-class standards with internal teams and external agencies
• Explore new formats and design approaches to differentiate the brand
• Act as brand ambassador, promoting guidelines, tools and best practices
• Provide expert guidance on visual storytelling, presentation design and brand application
• Review key assets and projects for quality assurance
• Collaborate with teams to ensure brand standards are understood and applied
• Support high-value pitches and strategic business opportunities through ideation and design leadership
• Contribute to executive communications and high-impact creative thinking
• Mentor and collaborate with design team, freelancers and agency partners

Key requirements

• Experience in brand or marketing design or creative agency environments
• Strong portfolio showing conceptual thinking and brand development across channels
• Excellent typography, layout, color theory and visual storytelling
• Experience leading projects from concept to execution and aligning with business goals
• Experience supporting high-value pitches or sales enablement
• Knowledge of event, experiential and environmental design
• Strong presentation and stakeholder management, including senior leaders
• Ability to work in fast-paced, multi-stakeholder environments
• Attention to detail and balance between creativity and business objectives
• Advanced proficiency in Adobe Creative Cloud (InDesign, Illustrator, Photoshop, After Effects)
• Strong presentation design skills (PowerPoint, Keynote)
• Experience designing for digital platforms, websites and social channels
• Understanding of motion graphics, animation and video storytelling
• Knowledge of UX, UI and digital design best practices
• Experience using AI-powered creative tools to enhance efficiency
• Understanding of design systems and brand governance

• strategic thinking
• leadership
• stakeholder management
• brand design
• visual storytelling
• design systems

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