Media Buying Manager

Overview

As Media Buying Manager, you will own integrated media strategies across traditional and digital channels to drive measurable growth for a leading automotive brand. You will lead cross-functional collaboration with marketing, brand, product, and retail teams to ensure cohesive campaigns. You will analyse audiences, optimise spend, and report outcomes to maximise ROI while staying compliant with brand and regulatory standards. This role offers exposure to a dynamic UK automotive market, with opportunities to shape media investments and campaign reporting at senior levels.

Responsibilities

• Develop and execute integrated media buying strategies across TV, digital, OOH, print, radio, and emerging media channels
• Manage media agencies and vendors, ensuring alignment with internal teams
• Conduct audience analysis, market research, and competitor benchmarking to inform media planning
• Negotiate media rates, placements, and sponsorships to maximise value
• Monitor, optimise, and report on campaign performance using data and analytics
• Manage media budgets, ensuring cost efficiency and strong ROI
• Ensure compliance with brand guidelines, industry regulations, and financial controls (SOX where applicable)
• Stay up to date with media trends, technologies, and opportunities in the UK automotive market
• Prepare post-campaign analyses with insights and recommendations
• Support senior leadership with media investment recommendations and campaign reporting

Key requirements

• Bachelor’s degree in Marketing, Advertising, Media, or a related field
• Minimum of 5 years’ experience in media buying
• Proven automotive sector experience is essential
• Experience managing large-scale, multi-channel campaigns
• Strong knowledge of UK media landscape, consumer behaviour, and automotive market
• Proficiency with Nielsen, Kantar, AdIntel, Google Ads, Meta Ads Manager, and DV360
• Strong negotiation, stakeholder management, and agency management skills
• Excellent analytical skills with experience measuring and optimising campaign performance
• Experience managing significant media budgets and ensuring financial compliance
• Strong organisational skills with the ability to manage multiple priorities and tight deadlines

• Negotiation
• Stakeholder management
• Agency management
• Nielsen
• Kantar
• AdIntel

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