Senior Performance Marketing Executive (B2C)

Overview

In this growth-focused in-house role, you will own and optimise our paid digital engine across search, social and programmatic channels, driving growth for Octopus Electric Vehicles. You’ll work closely with content, design and marketing teams to launch and optimise campaigns end-to-end, including landing pages and assets. The role blends hands-on media management with experimentation to uncover opportunities and improve performance. Your impact sits at the heart of our B2C growth mission to accelerate adoption of electric vehicles. This is an opportunity to shape how we scale our digital performance and own a visible part of the customer journey.

Pay / Benefits

• salary flexibility
• perks hub
• dog-friendly office

Responsibilities

• Own paid digital channels across search, social and programmatic to reach potential EV customers
• Dive into search query reports, audiences, bids and budgets to identify opportunities and inefficiencies
• Manage and optimise campaigns in SA360, DV360, Campaign Manager and Meta Ads Manager ensuring correct setup and tracking
• Control digital spend within monthly targets and report pacing, CPL and performance with actionable recommendations
• Partner with Content Creator and Design to test creative hooks, formats and messaging across channels
• Turn channel data into practical insights for the B2C squad and guide next steps
• Own end-to-end landing page launches and web optimisations including drafting copy and building pages in CMS
• Coordinate briefs, assets and launches across content, design, web and marketing teams to speed up execution

Key requirements

• Hands-on performance marketing experience in a fast-paced environment (agency, media, content or high-growth in-house)
• Strong paid search experience with bid management, budget pacing and performance reporting
• Experience with Google Marketing Platform, especially SA360 and Campaign Manager; DV360 a plus
• Experience managing paid social campaigns (Meta Ads Manager) and understanding impact of creative/audiences/placements
• Structured tracking and reporting hygiene (UTMs, conversion tracking, naming conventions, clean setups)
• Proactive, commercially minded, and comfortable with rapid change and ownership

• commercial mindset
• hands-on, roll-your-sleeves-up attitude
• fast, collaborative and proactive
• SA360
• Campaign Manager
• DV360

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