Senior Performance Marketing Manager

• Lead customer acquisition strategy across paid digital channels
• Manage agency relationships and hold partners accountable for performance
• Drive lead volume, lead quality and conversion performance
• Identify growth opportunities through testing, optimisation and innovation
• Develop and mentor a high-performing marketing team
• Use data and insight to influence commercial decision‑making
• Lead strategy, optimisation and growth across Paid Search, Paid Social, Native, Affiliates and Lead Generation channels
• Improve attribution, enhance customer journeys and maximise marketing ROI
• Work closely with senior leaders across Marketing, Sales, Data and IT

Requirements

• Strong experience within performance marketing and customer acquisition
• Strong hands‑on experience across Google Ads, Microsoft Ads, Meta and other digital acquisition channels
• Ability to confidently influence stakeholders and manage agency partners
• Experience developing and leading successful teams
• Experience managing acquisition budgets and making investment decisions to maximise return on marketing spend

Core Competencies

Demonstrates expertise in performance marketing and customer acquisition, with a strong focus on leading digital strategies across various channels. Proven ability to manage teams, influence stakeholders, and optimise marketing ROI through data‑driven decision‑making.

Highest‑signal resume keywords

• Performance Marketing
• Customer Acquisition
• Google Ads
• Microsoft Ads
• Team Leadership

ATS Optimization Keywords

Hard Skills

• Digital Marketing Strategy
• Lead Generation
• Attribution Improvement
• Budget Management
• Conversion Optimization

Soft Skills

• Stakeholder Influence
• Mentoring
• Agency Management

Industry Keywords

• Marketing ROI
• Customer Journey
• Growth Opportunities
• Data‑Driven Insights

Tools & Technologies

• Paid Search
• Paid Social
• Native Advertising
• Affiliate Marketing

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