Customer Account Manager – London

Overview

In this On Trade-focused role, you drive Bacardi brands by building strong customer partnerships, growing distribution, and delivering brand activation. You will develop account plans, execute commercial brand strategies, and collaborate with cross-functional teams to maximize outlet performance. You’ll engage with wholesale partners and lead events to bring brands to life, while focusing on consumer-centric execution and measurable results. This is a hands-on, impact-driven position in London that offers visibility and growth across the region.

Pay / Benefits

• Competitive pay package
• Health & wellbeing benefits
• Retirement/pension plan
• Paid time off including volunteer day
• Inclusive leave policies
• Total rewards program

Responsibilities

• Build and sustain outstanding customer relationships in the On Trade and translate consumer needs into solutions.
• Develop 360-degree account plans with prioritized customers and share best practice ways of working.
• Achieve key selling metrics: distribution, outlet visibility, new business, promotions, and financial targets.
• Manage sales plan for the area aligned with commercial priorities.
• Complete outlet surveys and partner with customers for excellent execution.
• Win new business, retain and grow existing accounts.
• Collaborate with Marketing and Brand Ambassadors on events and activations.
• Maintain contact with wholesale partners to grow portfolio.
• Develop best-in-class outlet execution to promote loyalty beyond POS.
• Coordinate with Field Sales Execution, Sales Planning, Finance & Marketing to meet KPIs and targets.
• Analyze and process promotions and budgets with ROI considerations.
• Inspire colleagues to elevate executional excellence and customer management.

Key requirements

• Sales experience in FMCG is advantageous
• On or Off Trade management in spirits/beverage industry is advantageous
• Valid driving license
• Proven track record of performance and delivering results
• Strong networking and interpersonal skills
• Strong analytical, planning, and time management skills
• Excellent communication and presentation skills (Active Listening)
• Creative thinking ability

• Pro-active
• Goal-oriented
• Passionate about delivering results
• Sales planning
• Outlet execution
• ROI analysis

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