Brand Manager, EVE Vanguard

Overview

As Brand Manager for EVE Vanguard, you shape the brand, positioning, and player-facing identity for a new multiplayer FPS set in the EVE universe. You work closely with Development, Marketing, Community, Publishing, Analytics, and other teams to craft a cohesive player experience. You translate audience insight into meaningful positioning, messaging, campaigns, and experiences that unite the team around a shared vision. This role blends creativity, strategy, and player focus to drive a distinctive brand in a growing game franchise.

Responsibilities

• Develop and champion the EVE Vanguard brand and its positioning
• Collaborate with Development, Marketing, Community, Publishing, Analytics, and other teams to ensure a consistent player experience
• Translate audience insights into messaging, campaigns, and experiential design
• Create compelling campaigns and experiences that align with the brand vision
• Advise on brand tone, visual identity, and communications across channels
• Support cross-functional decision making to drive brand growth

Key requirements

• strong understanding of games, audiences, and consumer behavior
• highly collaborative and player-focused brand professional
• ability to turn audience insight into positioning and campaigns
• experience coordinating across multiple teams to deliver a unified brand experience

• collaboration
• creativity
• strategic thinking
• brand strategy
• positioning and messaging
• campaign development

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