Great campaigns do more than look good, they capture attention, influence behaviour and deliver measurable commercial growth. As a Digital Creative Strategist, youll shape how performance-led content is developed across up to 13 international markets, turning audience insight, platform knowledge and campaign data into stronger ideas, sharper messaging and better results.
Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.
Sitting at the intersection of paid media, production, brand strategy and commercial performance, youll have the scope to challenge established approaches and influence significant investment across ATL and online channels. This is a senior, hands-on opportunity where your testing roadmap and recommendations will directly shape what gets produced and where investment is focused.
Whats in it for youA senior role with genuine influence over campaigns across up to 13 international marketsThe opportunity to shape a growing approach to performance-led content during significant ATL and online investmentBroad exposure across paid social, online video, search, display and customer acquisition and retention activityScope to introduce new concepts, testing frameworks and platform-native approaches rather than simply refining existing workClose collaboration with designers, editors, producers, channel specialists and senior marketing stakeholdersThe opportunity to use emerging technology and AI to accelerate research, ideation, briefing and production workflowsYour responsibilities as Digital Creative StrategistOwn the testing and messaging roadmap, turning cross-channel performance data into clear priorities for audiences, hooks, formats and messagingDevelop structured test plans with defined hypotheses and success measures, analysing results to identify what should be produced and prioritised nextLead brainstorms and translate audience and campaign insights into actionable briefs covering the angle, format, hook, CTA and strategic rationaleApply platform best practice across Meta, TikTok, Snapchat, YouTube, Display and Paid Search, including vertical video, UGC, creator-led content and sound-on storytellingPartner with production, Brand, Performance, Channel and Marcomms teams to challenge established approaches, share learnings and improve campaign outputBalance short-term commercial results with long-term brand relevance, ensuring campaigns remain distinctive while meeting regulatory and advertising-policy requirementsWhat were looking for in a Digital Creative StrategistStrong experience in performance marketing, paid social, content strategy or a closely related discipline, with proven success improving commercially focused campaignsIn-depth knowledge of Meta, TikTok and Snapchat, alongside experience with online video, YouTube, display, paid search and cross-channel performanceProven experience building structured testing frameworks and translating campaign data into clear, actionable briefsStrong understanding of platform-native formats, opening hooks, UGC, creator-led content and sound-on storytellingExperience presenting strategy and performance insights to senior stakeholders, with international, regulated-sector, iGaming, ecommerce and AI-tool experience advantageousIf you know how to turn audience insight and performance data into campaigns that capture attention and deliver commercial results, apply today for this Digital Creative Strategist opportunity.
Candidate Source Ltd is an advertising agency. xwwtmva Once you have submitted your application it will be passed to the third party Recruiter who is responsible for processing your application. This will include holding and sharing your personal data, our legal basis for this is legitimate interest subject to your declared interest in a job. Our privacy policy can be found on our website and we can be contacted to confirm who your application has been forwarded to….