National Account Manager

Overview

As National Account Manager (FTC) you will drive budgeted volume, revenue and margin across assigned customers by executing targeted business plans. You will work closely with cross-functional teams to fill distribution gaps, activate NPD listings, and manage promotions. You’ll negotiate JBPs and CPIs within defined boundaries, owning the full P&L for designated customers. This role offers meaningful impact through strategic customer plans and ROI-driven trade activity. You’ll partner with multiple departments and act as the internal ambassador for key accounts to accelerate growth.

Responsibilities

• Deliver budgeted financials across brands
• Develop compelling business plans for assigned customers
• Negotiate JBPs and CPIs within agreed boundaries
• Accountable for the full P&L for designated customers
• Manage trade spend to ensure ROI
• Forecast monthly, quarterly, and annually
• Manage internal setup of customer prices and terms
• Document and control key account communications (pricing, promotions, range)
• Lead range review negotiations with Category support
• Post-activity analysis and insight reporting
• Internal liaison for designated customers across departments
• Weekly performance reporting vs budget, targets and forecast with variance analysis
• Account administration
• Plan and execute account marketing spend
• Lead cross-functional projects internally and externally
• Empower day-to-day account decisions within boundaries
• Contribute to 2–3 year growth strategy with Controller for customer/channel

Key requirements

• Experience in managing food retailer accounts (Account Manager or similar)
• Ability to use category insights for selling stories and reviews
• Managed full P&L
• Proactive self-starter with initiative
• Confident engaging with clients

• Proactive self-starter
• Confident engaging with clients
• Cross-functional collaboration
• P&L management
• Forecasting (monthly, quarterly, annual)
• Trade spend optimization and ROI analysis

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