Senior Marketing Executive, Legal & Retail Portfolios

Overview

In this role you will drive strategic, data-informed marketing for FT Live events, focusing on Legal and Retail portfolios. You will craft multi-channel campaigns to grow awareness, audience reach and delegate revenue, collaborating with cross-functional teams. You will balance creative messaging with analytics to optimise campaigns and partnerships, shaping premier event experiences for senior decision-makers. This is an opportunity to impact high-profile conferences and strengthen FT Live as a trusted platform for industry dialogue.

Pay / Benefits

• generous annual leave
• medical cover
• inclusive parental leave packages
• subsidised gym memberships
• hybrid work model
• opportunities to give back to the community

Responsibilities

• Develop and deliver data-led, multi-channel marketing strategies to raise event awareness and delegate attendance
• Identify and target new audience segments using insights to refine messaging
• Create value propositions and audience messaging aligned with event objectives
• Manage marketing budgets and optimise ROI
• Identify data gaps and build lead-generation strategies for revenue growth
• Plan and deliver integrated campaigns across email, web, digital and print plus SEO, social media and content marketing
• Collaborate with internal teams to produce engaging digital content and assets
• Manage and optimise event websites for a seamless user journey
• Develop and manage strategic partnerships with media organisations, industry associations and community groups
• Contribute to community and content strategies to strengthen engagement and loyalty
• Explore cross-promotion opportunities for events
• Monitor campaign performance and adjust tactics to optimise results
• Conduct post-event analysis to derive insights for future strategies
• Track marketing ROI and identify opportunities to improve audience acquisition and retention
• Partner with Content, Delegate Sales, Commercial Sales and Operations to deliver a cohesive event experience
• Collaborate with design, data and performance specialists to execute high-impact campaigns

Key requirements

• 3 years experience or equivalent in B2B marketing, ideally in events, media or agency
• Experience delivering multi-channel marketing campaigns
• Strong commercial approach combining creativity with data
• Experience building professional audiences using data and insights
• Excellent copywriting and communication skills
• Digital-first with experience of CRM platforms, marketing automation tools and analytics platforms
• Strong understanding of Google Analytics and digital performance metrics
• Experience with marketing technologies and AI marketing tools where relevant
• Strong organisational skills and ability to manage multiple campaigns
• Excellent collaboration and relationship management skills

• collaboration
• strong communication
• analytical thinking
• CRM platforms
• marketing automation tools
• analytics platforms

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