PR Manager

Overview

In this role, you will lead Treatwell’s European PR strategy within the Global Brand team, shaping share of voice across consumer, beauty, business, technology and industry media. You’ll translate global stories into locally relevant moments, manage agencies, and collaborate with cross-functional teams to build consumer fame and industry credibility. You’ll balance global consistency with local relevance while driving thought leadership and brand impact across Europe.

Pay / Benefits

• 28 days holiday
• monthly Treatwell vouchers
• mental health support via Plumm
• benefits platform with cycle-to-work and discounts
• growth funds for team development
• pension scheme and enhanced parental pay and leave policy

Responsibilities

• Lead and integrate European PR strategy across markets
• Grow Treatwell’s share of voice across consumer, beauty, business, technology and industry media
• Create and manage a proactive communications calendar covering campaigns, launches and thought leadership
• Localize global narratives for different European markets while maintaining brand consistency
• Lead PR for brand campaigns, activations and key trading moments
• Develop data-driven stories from Treatwell’s insights and customer behaviour
• Build media relationships across Europe in beauty, lifestyle, travel, and consumer sectors
• Coordinate with Brand Marketing, Social, Content, Influencer and Creative teams on cross-functional campaigns
• Oversee and align European PR agencies, briefs, budgets, and performance
• Protect and grow Treatwell’s reputation, ensure clear messaging, and manage crisis communications
• Identify opportunities to lead conversations on beauty, technology, entrepreneurship and industry futures
• Create thought leadership platforms for senior leaders and internal experts
• Provide market-ready messaging and assets to local teams for quick activation
• Establish reporting linking PR activity to reach, relevance, reputation and commercial impact
• Ensure authentic representation of salon owners, stylists and beauty professionals in communications

Key requirements

• Significant experience in PR or communications (in-house, agency, or both)
• Experience leading communications across multiple European markets
• Strong knowledge of beauty and wellness landscape and its consumer/cultural forces
• Proven ability to deliver both consumer and B2B PR
• Experience managing multiple PR agencies, budgets, and cross-market programs
• Excellent editorial instinct and storytelling ability
• Strong relationships across consumer, beauty, business, technology or trade media
• Experience developing thought leadership and working with senior spokespeople
• Ability to translate data and business priorities into clear narratives
• Excellent writing, editing and verbal communication
• Strong judgement for reputational issues
• Collaborative approach across Brand, Commercial, Product and local teams
• Commercial awareness of PR contribution to brand growth and performance
• Fluency in English; additional European languages advantageous

• collaborative
• strategic
• relationship building
• PR strategy across European markets
• media relations across consumer, trade and business press
• crisis communications and issue management

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