Senior CRM Executive

Overview

As Senior CRM Executive, you will shape and execute CRM strategies across European markets to deepen customer relationships and drive engagement for Sports Direct. You will collaborate with marketing and cross-functional teams to deliver targeted campaigns, optimize omnichannel journeys, and leverage data to improve performance. This role offers impact across EU markets, with exposure to evolving regulatory requirements and a fast-paced, market-facing environment.

Pay / Benefits

• Frasers Champion
• Retail Reconnect
• Fearless 1200
• Frasers Fit
• Retail Trust

Responsibilities

• Design and deliver CRM campaigns with cross-functional teams across multiple European markets
• Own the email marketing calendar for all EU markets aligned with trading and seasonal priorities
• Line manage and coach a CRM Assistant
• Lead end-to-end journey orchestration across channels
• Develop market-specific customer segmentation strategies for Europe
• Collaborate with content teams to craft email and cross-channel communications
• Implement and optimize automated CRM workflows for personalized touches
• Analyze campaign performance and translate insights into actions
• Stay updated on GDPR/PECR and evolving CRM regulations in Europe
• Maximize the CRM tech stack and report on CRM value
• Oversee email deliverability and data strategy
• Drive audience activation and segmentation
• Shape data collection practices and CRM analytics

Key requirements

• Passion for CRM and understanding of consumer landscapes
• Proficiency with CRM software, email platforms, and automation; familiarity with Emarsys and Klaviyo is a plus
• Strong analytical skills to derive insights from CRM data
• Effective communication to technical and non-technical stakeholders
• Experience developing and executing CRM campaigns including segmentation, content, and performance analysis
• Knowledge of European consumer preferences and communication trends
• Proven track record of improving engagement, retention, and loyalty
• Fluency in English; additional European languages are advantageous

• Analytical mindset
• Cross-functional collaboration
• Excellent communication
• CRM software
• Email marketing platforms and automation
• Emarsys

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