Content & Community Manager, PerfectDraft UK

Overview

In this role you will lead the Content & Community strategy for PerfectDraft UK, shaping how the brand connects with fans and customers. You will own social channels, build engaging content, and drive improvements in the user experience in collaboration with cross-functional teams. You will gather customer insights, run local initiatives, and align with global strategy to grow brand affinity and repeat purchases. The opportunity blends ecommerce, content, and community to amplify a beloved beer experience. You will operate at scale within a culture that values collaboration, candor, and growth.

Pay / Benefits

• 25 holidays per year
• Pension (up to 8% employer contribution)
• Private medical insurance
• Dental insurance
• Gym discounts
• Beer allowance

Responsibilities

• Own and manage all PerfectDraft social media channels (Facebook, Twitter, Instagram, YouTube)
• Develop and execute social campaigns to increase engagement and strengthen brand presence
• Manage community interactions, responding to customer questions, comments, and concerns
• Lead UK community outreach and build positive relationships across public communities
• Plan and create varied content including brewery stories, product launches, blogs, live tastings, posts, competitions, promotions
• Collaborate with central SEO team to align blog/content strategy with SEO objectives
• Develop and execute a local Content & Community roadmap, contributing insights to the global strategy
• Gather and act on customer insights from social channels and external communities
• Partner with internal teams on campaigns, onboarding, Concierge Power Users, and initiatives that improve community engagement
• Own in-app, on-site content, community outreach, and overall social presence strategy, execution, and resourcing

Key requirements

• Proven experience in content creation, social media management, and community engagement
• Strong communication and interpersonal skills
• Understanding of e-commerce, particularly in the beverage industry, is a plus
• Ability to analyze data and derive actionable insights
• Strategic thinking with the ability to execute plans effectively

• Strong communication
• Interpersonal skills
• Strategic thinking
• Content creation
• Social media management
• Community engagement

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