Digital Marketing Lead

A well-established, family-owned kitchen retailer are seeking a Digital Marketing & Acquisition Lead to join their team. This is a key role within the marketing team, responsible for driving digital acquisition, qualified lead generation and measurable business growth.

This is a Hybrid role working Monday – Wednesday in the office and Thursday – Friday from home.

As the Digital Marketing & Acquisition Lead you will:

• Own and deliver the digital acquisition strategy, driving lead generation, brand awareness and measurable business growth.
• Manage paid media channels including Google Ads, Meta, Pinterest, YouTube and LinkedIn, optimising for CPL, CTR and conversion rate.
• Lead the SEO strategy and collaborate with content teams to improve visibility, website performance and organic lead acquisition.
• Lead CRO activity across websites and landing pages, using data to identify and implement conversion improvements.
• Brief, test and optimise creative content across paid media campaigns, working with designers and copywriters to improve performance.
• Develop A/B and multivariate testing frameworks across ad creative, landing pages and calls to action.
• Track and report on digital performance, producing monthly and quarterly dashboards with clear insights and actions.
• Work closely with the Social & Email Marketing Lead to align acquisition and retention activity and create a seamless customer journey.
• Test new lead generation channels and strategies, documenting performance and scaling successful approaches.

We are looking for a Digital Marketing & Acquisition Lead with:

• Previous experience in digital marketing, performance marketing or paid media management.
• A proven track record of managing multi-channel campaigns with measurable ROI.
• Strong knowledge of Google Ads, Meta Ads Manager, Pinterest Ads and LinkedIn Campaign Manager.
• Experience with SEO tools and strategies, including on-page and off-page optimisation.
• Experience with CRO tools such as Hotjar, Google Optimize or equivalent.
• Strong analytical skills with proficiency in Google Analytics, Data Studio or equivalent reporting platforms.
• Strong budget management skills and experience reporting on CAC, CPL and ROI.
• Experience within retail, home interiors or franchise sectors would be highly desirable.
• Understanding of UX and conversion rate optimisation, with working knowledge of HTML/CSS for ad and landing-page troubleshooting.

In return you will receive:

• Salary: up to £40,000 depending on experience.
• 25 days’ holiday plus Bank Holidays.
• Perkbox benefits.
• 37.5-hour working week.
• Travel expenses and mileage paid where applicable.
• 5 days’ paid sick leave following successful completion of probation.
• Regular company social events.

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