EMEA Marketing Programs Manager

Overview

In this role, you will lead integrated marketing initiatives across EMEA to drive demand and pipeline growth with a focus on CXO engagement. You will act as a strategic linchpin, coordinating regional and global teams to scale executive-focused programs across digital, events, and ABM channels. You’ll design audience-centric journeys for senior leaders and measure impact to continuously optimize performance. This opportunity lets you shape executive marketing programs in a collaborative, data-driven environment and directly influence growth across enterprise accounts.

Responsibilities

• Develop and lead EMEA-wide executive marketing program strategies aligned to business priorities and growth initiatives
• Design integrated, multi-channel programs leveraging digital channels, content, executive communications, ABM, and regional events
• Partner with field marketing to enable scalable execution with strategy, content, messaging, and measurement frameworks
• Collaborate with global marketing, product marketing, communications, and field teams to bring executive-focused programs to market
• Build audience-centric journeys for executive personas (CIOs, CTOs, CISOs, CFOs, COOs, line-of-business leaders)
• Measure program impact on executive engagement, marketing influence, account penetration, pipeline, and business outcomes; optimize based on data
• Act as regional center of excellence for executive CXO engagement, sharing insights and best practices across markets

Key requirements

• 7+ years in B2B enterprise marketing with integrated marketing, ABM, executive engagement, demand generation, or strategic audience marketing in technology

• exceptional stakeholder management
• strong written and verbal communication for senior audiences
• influence without direct authority
• ABM
• data-driven measurement and reporting
• multi-channel program design

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