New Business Director

Overview

In this role you will define and drive the growth strategy for WPP Production, shaping how we win high-value opportunities and deepen client relationships. You will lead integrated solutions, go-to-market propositions, and a scalable growth engine across markets and opportunity types. As a senior leader, you’ll set the narrative, advise key clients, and ensure our proposals reflect client needs and measurable value. This is a high-impact, cross-functional role that combines strategic thinking, storytelling, and a hands-on approach to growth at scale.

Responsibilities

• Define strategic direction for priority, high-value opportunities to ensure a differentiated win approach
• Maintain narrative quality and strategic standard across pitches to articulate value
• Design end-to-end client solutions including operating models, pricing, and value propositions
• Lead growth innovation, leveraging AI and new technologies to boost capability and efficiency
• Collaborate with the Global Chief Growth Officer to set global growth priorities and focus areas
• Partner with the Global Chief Client Officer to grow existing relationships and cross-sell capabilities
• Act as trusted advisor to senior clients to unlock opportunities and align with business objectives
• Improve conversion, efficiency, and revenue impact across the new business pipeline
• Support financial performance with budgeting, forecasting, and profit levers across clients/opportunities
• Build a scalable growth engine with playbooks and tooling to enable global teams
• Serve as a pitch doctor to strengthen narratives and response quality
• Represent WPP Production in senior client and pitch meetings
• Drive cross-WPP integration across Media, Creative, and Production
• Develop and scale team capability through coaching and a culture of collaboration and learning

Key requirements

• Significant experience (typically 10+ years) in new business, growth, client leadership or strategy within creative, production or agency environments
• Exceptional strategic thinking with proven ability to define opportunities and winning approaches
• Outstanding writing and storytelling for multi-disciplinary pitches
• Experience leading large, complex pitch processes with multiple stakeholders
• Expert client relationship skills in a multi-stakeholder, matrix environment
• Confident communicator with experience presenting to senior clients and influencing leadership
• Ability to operate at pace under pressure with multiple high-stakes opportunities
• Strong understanding of integrated marketing ecosystems across media, creative, technology and production
• Ability to navigate ambiguous, fast-paced environments with structure and clarity
• Proactive, solutions-driven mindset with ownership and accountability
• Experience mentoring and scaling team capability
• Curious and forward-thinking with interest in innovation, AI and the future of content and production

• Strategic thinking
• Executive communication
• Cross-functional collaboration
• AI and new technologies in growth
• P&L, budgeting, forecasting
• Integrated go-to-market models

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