CRM Executive

Overview

As a CRM Marketing Executive, you will drive email and push campaigns to engage Carwow’s users around changing their car. You’ll work with the CRM Marketing Manager and cross-functional teams to plan, build, and deploy campaigns, using dynamic content and testing to maximise impact. The role blends creative copy with data-driven targeting acrossIterable and other tools, contributing to the growth of Carwow Studios brands and broader audience engagement. This is a chance to shape personalised customer experiences at scale within a fast-growing group known for disruption and innovation.

Pay / Benefits

• Hybrid working (2 days from home)
• Competitive salary
• Matched pension contributions
• Share options
• Bupa Private medical and dental insurance
• Life Assurance

Responsibilities

• Traffic email campaigns from brief to deployment, ensuring assets and sign-off are in place
• Manage the email campaign calendar and briefs/status updates
• Build email templates with a drag-and-drop editor in Iterable
• Create dynamic content and run A/B tests to boost personalisation and performance
• Build customer segments in Iterable, including exclusions
• QA campaigns for accuracy of copy, URLs, and targeting
• Report on key performance metrics to the business
• Assist with CRM programs and subscription initiatives for Carwow Studios brands (Auto Express / Evo Magazine)

Key requirements

• Hands-on experience building email campaigns in a marketing platform (Iterable, Braze, Klaviyo, Salesforce Marketing Cloud, Mailchimp)
• Fast learner with ability to pick up new tools quickly
• Sharp attention to detail
• Strong written English for copy review
• Comfort with data at a basic level (segments, exclusions, reporting)

• Attention to detail
• Clear written communication
• Collaborative mindset
• Iterable
• Braze
• Klaviyo

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