Marketing Director – hospitality business 100,000 (North West)

Overview

In this Marketing Director role, you will lead the brand and marketing strategy for a growing hospitality business. You’ll shape B2B and B2C brand positioning, oversee CRM-driven customer journeys, and drive revenue as venues open and expand globally. Working closely with the Board and founders, you’ll translate strategy into campaigns, digital initiatives, and processes that lift brand awareness and commercial performance. You’ll manage a budget and a small marketing team, delivering high-impact projects and ensuring consistent brand messaging. This is a leadership role at a fast-growing company with a hands-on, collaborative culture.

Responsibilities

• Lead brand projects and the promotional activity calendar from concept to execution, ensuring consistent brand image
• Contribute to the sales-building programme
• Develop Brand Strategy for both B2B and B2C, including digital channels and CRM
• Oversee digital marketing, customer journeys, social media, and conversion rate optimization
• Manage the marketing budget within agreed parameters
• Coach and develop the marketing team
• Public relations and communications
• Manage third-party agencies

Key requirements

• Proven B2B experience
• Strong digital marketing expertise
• Track record leading a team and managing budgets
• Excellent English (spelling, grammar, pronunciation)
• Experience designing and executing marketing activities
• Strong creative, strategic, analytical, organizational, and people skills
• Experience hiring, training, developing, supervising, and appraising team members
• Desirable experience in leisure, attractions, or hospitality

• confident communicator
• ability to handle multiple projects
• leadership
• CRM
• brand strategy
• digital marketing

…