Digital Marketing Specialist

Company: Forwardrole
Apply for the Digital Marketing Specialist
Location: Lancashire
Job Description:

Are you a hands-on digital marketer across CRM, lead gen and SEO?

Contract role – Digital Marketing Specialist – 3 month contract – 2 days in Lancashire – £160-180 per day/£35-40k

Are you a Microsoft Dynamics 365 pro?

Fancy a contract role where you’ll own digital lead generation delivery from day one?

We’re recruiting for an experienced Digital Marketing Specialist to join a well-established UK logistics brand on a contract basis, supporting the Marketing team with hands-on delivery of digital lead generation activity across their priority sectors.

The Role

The Digital Marketing Specialist is a delivery-focused contract role, built around three things: CRM, lead generation and SEO. You’ll be building and refreshing targeted prospect audiences, managing always-on outreach activity through Dynamics 365, and keeping SEO performance moving in the right direction — all while working closely with Marketing and Sales to keep qualified leads flowing into the business.

About the Role:

  • Building, segmenting and continually refreshing targeted prospect lists using Cognism and other approved data sources
  • Managing prospect data, campaign lists, segmentation, journeys and tracking within Microsoft Dynamics 365
  • Supporting always-on lead generation campaigns and routing qualified leads through to Sales
  • Owning SEO activity — keyword research, on-page optimisation, metadata, internal linking and content recommendations
  • Supporting SEA activity, including Google Ads setup, optimisation and conversion tracking
  • Building and amending campaign landing pages, and making day-to-day content and conversion-focused website amendments
  • Producing regular reporting on campaign performance, lead generation and conversion

About You:

  • Hands-on Digital marketing, CRM (Microsoft Dynamics 365), as well as SEO experience essential.
  • Previous B2B marketing experience, ideally in a lead generation environment measured against qualified leads and pipeline
  • Comfortable working independently and getting stuck in from day one
  • Must be immediately available

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Posted: September 19th, 2026