Event Marketing Manager – Technology Events
Circa 45,000+ Benefits + Bonuses + Career Growth + Remote
London – Hybrid
My client produces large scale conferences and content across the Technology space, a new role has arisen for an Events Marketer with minimum 2 years + b2b experience ideally from a conference business to work on a series of events
The Role
As a Marketing Manager you will be responsible for implementing innovative and effective digital marketing campaign plans on time and within budget in order to meet business objectives, must be a self-starter who is keen on both strategic planning and campaign execution. Tasks will include data build and management, social media optimisation, website and e-shot planning/content/execution, PPC and remarketing campaigns, media and channel partner management and more
Specifically, the role involves
- Campaign Management
- Hitting agreed targets for revenue and lead generation whilst controlling the event marketing budget
- CRM and Data Management
- Email Marketing
- Creating e-mails using our software programme, ensuring best practise is adhered to, tracking responses and analysing results
- Media Partners
- Creating new and developing existing relationships with leading trade press, associations, publications and industry bodies to widen the reach and promotion of the events portfolio
- The creation of interesting and eye-catching content that draws in prospects across different marketing channels
- Conduct interviews with third parties such as speakers and write articles
- Distribute content through websites, media partners, social media and e-mail marketing to generate enquiries
- Social Media, PPC and Remarketing
- Utilising social media advertising and PPC to reach new audiences
Requirements
We’re looking for person who is confident, passionate and energetic and who enjoys working as part of a team You will need to have strong communication skills both verbal and written and have experience in creating and delivering targeted, innovative strategies including digital campaigns that show a clear return on investment
- Preferably some experience in marketing, ideally gained within b2b publishing, conferences or exhibitions (2 years mini mum)
- Excellent communicator, verbal and written
- Exceptional interpersonal skills and a true team-player
- Ability to work independently to deadlines and within budget
- Self-driven, results-oriented, with a positive outlook
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