Meta Ads Media Buyer
About the job
We are seeking an experienced and results-driven media buyer who specializes in generating leads for insurance, legal, or home service verticals. The ideal candidate will have a deep understanding of performance marketing, be able to manage ad budgets of $250,000+ per month, and have a strong background in using tracking tools.
If you are a creative and data-driven media buyer with a proven track record of success, we would love to hear from you!
Responsibilities:
• Develop, manage, and optimize performance marketing campaigns across various channels (Google Ads, Meta Ads, Tiktok Ads, etc.) to generate high-quality leads for our insurance partners.
• Manage ad budgets of $100,000+ per month, ensuring maximum ROI while minimizing ad spend wastage.
• Analyze campaign performance and make data-driven adjustments to optimize results.
• Collaborate with our in-house creative team to develop compelling ad creatives that drive high conversion rates.
• Keep up to date with industry trends, best practices, and new advertising opportunities.
• Conduct ongoing competitive analysis to identify new strategies and opportunities for growth.
Requirements:
• Experience in media buying, with a focus on performance marketing in insurance or similar verticals.
• Proven track record of managing and optimizing large-scale ad budgets ($50,000+ per month).
• Strong knowledge of various advertising platforms (Google Ads, Facebook Ads, TikTok Ads, etc.).
• Strong analytical skills and data-driven decision-making capabilities.
• Ability to work independently and collaborate effectively with cross-functional teams.
• Knowledge of industry trends, best practices, and new advertising opportunities.
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