Senior B2B Content Strategy Lead

Company: abrdn
Apply for the Senior B2B Content Strategy Lead
Location: London
Job Description:

Aberdeen Adviser’s Senior Content Strategist will build and lead the content engine that shapes adviser perception, deepens engagement and supports pipeline growth. Operating at a senior level, you will define audience priorities and thought leadership programmes across Growth, Sales and Product Marketing.

You will translate complex expertise into engaging adviser-focused content and multi-channel campaigns, influencing commercial outcomes and market visibility in the UK.

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Posted: September 19th, 2026