Capital Equipment Business Manager

Overview

In this role you will own regional commercial activities for a global engineering business, driving UK growth and supporting North West Europe and select international markets. You will lead high-value capital equipment sales projects and collaborate with service and technical teams to support customers through the lifecycle. Expect a hands-on remit with a strong emphasis on relationship building, negotiations, and strategic market input. The opportunity offers autonomy, international exposure, and a clear handover to accelerate regional impact.

Pay / Benefits

• uncapped commission
• company car
• mobile
• laptop
• international career development opportunities
• comprehensive handover and onboarding

Responsibilities

• Achieve revenue and sales targets for the region
• Manage and develop relationships with existing customers
• Identify and secure new business opportunities
• Lead complex capital equipment sales projects from enquiry to order
• Collaborate with service and technical teams to support customers
• Support and manage regional sales partners, agents and distributors
• Deliver customer presentations, demonstrations and commercial negotiations
• Represent the business at trade exhibitions and industry events across Europe
• Provide regular sales forecasts, market intelligence, and strategic input to senior management

Key requirements

• Experience selling high-value capital equipment into manufacturing or industrial environments
• Track record of managing sales projects valoreing 100,000 to 600,000+
• Strong commercial and negotiation skills
• Ability to build relationships with technical and commercial stakeholders
• Proactive, self-motivated, entrepreneurial approach
• Willingness to travel extensively in the UK and Europe
• Mechanical, Electrical or Engineering-related degree (preferred)

• Relationship-building
• Negotiation
• Proactiveness
• CNC machinery
• Laser cutting equipment
• Machine tools

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