United Kingdom – International Student Market
654K inbound students (2024) +0%
1. India 169K
2. China 152K
4. United States 36K
5. Pakistan 31K
14 international branch campuses in United Kingdom
OVERVIEW Ravensbourne University London is seeking a strategic senior leader for the role of Director of Student Recruitment, Wellbeing and Marketing. Reporting to the Vice Chancellor and joining the Executive Team, the postholder will lead an integrated portfolio covering marketing, international recruitment, student services, partnerships and wellbeing across the full student lifecycle. The role combines leadership in higher education strategy, recruitment, brand development and student engagement. The successful candidate will use market insight and data to strengthen recruitment activity, support institutional priorities and enhance the student experience from first contact through to alumni engagement.
Key responsibilities
- Provide strategic leadership across marketing, student wellbeing and partnerships
- Lead student attraction, marketing and brand activity
- Oversee home and international recruitment initiatives
- Develop and apply student insight to inform strategy and decision-making
- Manage educational partnerships and relationship development
- Lead student services and wellbeing functions
- Support product development and academic portfolio shaping
- Oversee alumni engagement and internal communications
- Deliver a coherent approach across the full student lifecycle
- Use data and insight to identify opportunities and improve recruitment outcomes
- Strengthen conversion and deliver measurable results
- Build relationships across academic and professional services communities
- Champion student voice and wellbeing initiatives
Requirements
- Accomplished senior leadership experience
- Strong record of building brands
- Experience improving student attraction and recruitment
- Experience leading complex and multidisciplinary services
- Sophisticated understanding of domestic and international higher education markets
- Ability to use data and insight effectively to shape strategy and identify opportunities
- Ability to champion student voice and wellbeing
- Strong relationship-building skills across academic and professional services teams WHY THIS ROLE MATTERS This position plays a central role in connecting recruitment, marketing, student services and wellbeing within a single strategic framework. In a competitive higher education environment, integrated leadership and informed insight are increasingly important for supporting student success, institutional growth and meaningful partnerships.
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