Industrial & Process Automation Category Manager

Overview

You will own the marketing strategy for the PLC, PAC & HMI portfolio, driving profitability and market share growth. You will partner with cross-functional teams to craft go-to-market plans, launches, and campaigns that support sales and profitability. You will act as the offer champion, translating technical capabilities into compelling value propositions for customers. You will measure impact with KPIs, iterate campaigns, and continuously develop your expertise and communications. This role sits at the intersection of automation, marketing and growth, offering the chance to shape Schneider Electric’s position in Process Automation.

Pay / Benefits

• Competitive salary & bonus
• 28 days annual leave + public holidays
• Pension scheme
• Employee Share Ownership Programme
• Health & wellbeing support options
• Learning portal and career development opportunities

Responsibilities

• Serve as the primary marketing contact for the PLC, PAC & HMI portfolio, covering positioning, launches, promotion, and performance tracking.
• Identify market opportunities and implement go-to-market strategies to boost order intake and market share.
• Design and run promotion and awareness campaigns to support sales opportunities and provide guidance on profitability and product fit.
• Deploy new offers within the portfolio across customer types and segments, maximizing profitability.
• Create and monitor KPIs to assess campaign impact and adjust strategies as needed.
• Act as the offer champion with deep technical/applicational knowledge and commit to continual self-development.
• Develop channel- and segment-specific communications promoting offer capabilities.
• Capture and utilize competitor intelligence effectively within the business.
• Collaborate with other category managers to share best practices and explore cross-sell opportunities across Schneider Electric units.

Key requirements

• Proven experience in Product Management, Technical Marketing, or Business Development within industrial automation
• Strong knowledge of PLC, PAC, and HMI solutions and their industrial applications
• Experience developing and executing go-to-market strategies, product launches, and growth initiatives
• Strong commercial and customer-centric mindset with the ability to identify market opportunities and drive profitable growth
• Analytical, data-driven, and process-oriented approach with experience using KPIs to support decision-making
• Excellent communication, presentation, and influencing skills with the ability to engage stakeholders at all levels
• Strong collaboration skills and ability to work effectively in a cross-functional, international environment
• Digital mindset with an interest in e-commerce, digital marketing, and social media-driven value creation
• Fluent English language skills, both written and spoken

• communication
• presentation
• influencing
• PLC
• PAC
• HMI

…