Global Performance Business Director

Overview

In this role, you will lead the global Digital Hub for a major outdoor brand, driving cross-market digital strategy, activation, and growth. You connect client teams with the account and media-buying lead, shaping digital excellence and actionable insights for future planning. You’ll be a senior member of the account, guiding multi-location teams and influencing senior stakeholders. This is a strategic, impact-driven position within a renowned holding group that values growth, collaboration, and data-led decision making.

Pay / Benefits

• Pension
• Life Assurance
• Private Medical cover
• Reflection Days
• Shared Parental Leave
• inclusive benefits

Responsibilities

• Lead the global Digital Hub (social, search, programmatic activation) and drive growth of the digital account
• Form and strengthen relationships with the client team and heads of biddable channels
• Coordinate with the client, account team and media buyers to ensure digital excellence and informed media planning
• Provide strategic guidance and meaningful insights to support cross-market media strategies
• Act as a senior liaison between clients, account teams and Publicis leadership
• Support multi-market activation and governance across digital channels

Key requirements

• Extensive experience across digital channel strategy, planning, and activation within social, search, programmatic and e-commerce (multi-market)
• Experience across digital reporting, ad technology, governance
• Experience in leading large digital activation teams across multiple locations
• Experience managing senior stakeholders and building trust and credibility
• Experience working across multiple markets and managing a diverse team
• Ability to managing upwards and engage with senior leadership within Publicis
• Integrated, strategic media experience with an excellent understanding of the digital landscape, emerging tech and trends and new opportunities in this space
• Strong team leader who provides support and empathy for all team members

• leadership
• stakeholder management
• empathy
• digital channel strategy
• social
• search

…