Business Development Manager

Company: ASSA ABLOY
Apply for the Business Development Manager
Location: Cardiff
Job Description:

Overview

As a Business Development Manager, you will broaden HID Global’s Secure Issuance footprint across Europe by pursuing new business in key verticals. You’ll work with regional teams and partners to build a robust pipeline, win opportunities, and drive revenue growth. You’ll engage decision-makers, tailor value-led solutions, and represent HID at events to strengthen market presence. This role offers cross-functional collaboration and the chance to shape expansion in secure identity issuance for government, health, education, and enterprise customers.

Pay / Benefits

  • Competitive salary and rewards package
  • Competitive benefits and annual leave
  • Vibrant, welcoming & inclusive culture
  • Extensive career development opportunities
  • Global organization with international opportunities

Responsibilities

  • Develop and execute BD plans to expand HID FARGO Secure Issuance market share and revenue in Europe
  • Identify and engage decision-makers across government, healthcare, education, corporate, security integration, entertainment, retail
  • Generate opportunities via outbound campaigns, events, referrals, partner engagement, and direct prospecting
  • Build and maintain a robust sales pipeline with qualified next steps and timely handovers to regional managers or partners
  • Collaborate with Regional Sales Managers to set territory priorities and reactivate dormant accounts
  • Identify tenders, projects, replacement cycles, and specification opportunities early; coordinate resources to improve win probability
  • Develop relationships with distributors, resellers, system integrators, installers, OEMs, and technology partners
  • Support joint business planning, demand generation, and partner enablement to boost coverage and productivity
  • Develop product knowledge and competitive awareness to position differentiated solutions
  • Identify cross-sell/upsell opportunities across printers, consumables, software, services, and credentials lifecycle
  • Maintain Salesforce data accuracy for accounts, leads, opportunities, and forecasts
  • Provide regular activity, pipeline, and market intelligence reports to Sales Director and Regional Managers
  • Collaborate with Marketing, Product Management, Technical Support, Operations, Finance, and Logistics to progress opportunities to order and revenue
  • Represent HID at meetings, trade shows, and industry events across Europe
  • Monitor KPIs and take corrective actions to improve prospecting, qualification, and partner development
  • Operate in line with HID policies, data protection, pricing governance, and channel rules

Key requirements

  • At least three years in business development, inside sales, or similar commercial role
  • Track record of achieving sales targets and building qualified pipeline
  • Strong prospecting, lead qualification, consultative selling, and relationship management
  • Experience working with distributors, resellers, system integrators, end users, or other channel partners
  • Excellent organizational, prioritization, and time-management skills
  • Strong written and verbal communication, presentation, and stakeholder-management skills
  • Proactive mindset
  • Strong communication and presentation skills
  • Relationship-building and stakeholder management
  • Strategic thinking and collaboration
  • Results-driven and reliable
  • Salesforce

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Posted: September 20th, 2026