Social Media Specialist

Overview

As a Social Media Specialist at Vitality, you will bring the brand to life across social channels through creative, audience-focused content. You’ll work within the marketing team to support campaigns, tell customer stories, and drive engagement on LinkedIn and other platforms. You will translate complex topics into clear, compelling social content and collaborate across teams and external partners. This role offers variety, impact, and the chance to shape Vitality’s social presence in a fast-moving, knowledge-driven environment.

Pay / Benefits

• Bonus schemes
• Pension matching up to 6% (12% total)
• Health insurance
• Life Assurance
• Flexible working
• Career opportunities

Responsibilities

• Develop and deliver engaging social-first content to boost brand awareness and engagement
• Manage and grow LinkedIn channels (Vitality UK, Vitality Business, Vitality Adviser) including planning, publishing, and community engagement
• Create social campaigns aligned to marketing objectives in collaboration with cross-functional teams and external agencies
• Support paid social activity for adviser audiences with agency partners to optimize performance
• Translate complex business topics into accessible social content across multiple channels
• Monitor performance, analyze trends, and provide actionable insights to improve content strategy and outcomes
• Track competitor activity and platform developments to identify opportunities
• Capture high-quality content from events and brand activities, including live social coverage
• Lead social media support for business-focused events and customer success stories while maintaining brand voice across platforms

Key requirements

• Proven experience creating and managing content across major social media platforms
• Strong copywriting, editing and storytelling skills for audience-focused content
• Ability to translate technical information into clear social content
• Strong understanding of social media trends, platform developments and algorithms
• Data-driven approach using performance insights to optimize content
• Excellent communication and stakeholder management skills with cross-team collaboration experience

• creativity
• stakeholder management
• collaboration
• LinkedIn marketing
• content strategy
• social analytics

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