Senior Marketing Manager – Hospitality Group – 65,000

Overview

In this role you will own the end-to-end marketing strategy for a hospitality group, working closely with Sales to align commercial activity and drive growth. You will lead digital, paid, and brand marketing across multiple brands, shaping the overall direction while delivering hands-on campaigns. You’ll optimize customer journeys with data-driven insights to improve engagement and conversion. This fast-paced, cross-functional role offers meaningful scope to impact brand performance and commercial outcomes.

Responsibilities

• Develop and deliver the overall marketing strategy
• Collaborate with Sales to align marketing and commercial activity
• Manage digital marketing activity and campaigns
• Oversee paid advertising and performance metrics
• Lead brand marketing and ensure consistency across brands
• Create and execute commercial campaigns
• Support and manage social media activity
• Analyze customer journeys to improve engagement and conversion
• Handle multiple projects from ideation to delivery
• Work across multiple brands and audiences to achieve commercial results
• Use data, insight and performance to inform future activity

Key requirements

• Strong hospitality marketing experience
• 360° marketing background
• Strong commercial awareness and understanding of the customer journey
• Experience across multiple brands (desirable)
• Ability to move between strategic thinking and hands-on delivery
• Strong stakeholder management skills, especially with Sales and commercial teams
• Take ownership and drive delivery

• stakeholder management
• hands-on execution
• proactive problem-solving
• digital marketing management
• paid advertising
• social media management

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