Social Business Director

Overview

As Social Media Business Director, you will lead the agency’s social media strategy, drive innovation, and fuel business growth through impactful digital campaigns. You will oversee the creative, strategic and delivery work while providing senior client support and identifying opportunities for growth. You’ll manage budgeting, forecasting and profitability, and lead commercial negotiations to drive value. You will mentor the social team, stay ahead of platform trends, and maintain strong client relationships to align campaigns with broader objectives.

Responsibilities

• Develop and oversee the social media vision, strategy and service offerings aligned with trends and client needs
• Identify and pursue new business opportunities to expand the social media portfolio and revenue streams
• Define KPIs and metrics for social initiatives to ensure measurable results
• Collaborate with creative, content, paid media and data analytics teams on integrated solutions
• Own budgeting, forecasting and profitability for social accounts
• Lead negotiations with clients, vendors and tech partners for value and efficiency
• Regularly report on campaign performance, ROI and learnings to refine strategies
• Serve as senior Social lead for key clients, providing strategic counsel and alignment with business objectives
• Lead, mentor and develop a team of social media specialists
• Stay ahead of emerging social media trends, platform changes and best practices

Key requirements

• Significant experience managing multi-brand, multi-platform social media campaigns
• Proven track record with senior-level (C-suite) client relationships and stakeholder influence
• Deep knowledge of social platforms (Meta, LinkedIn, TikTok, YouTube, X, etc.) and best practices
• Experience with forecasts, revenue growth and agency-level financial management
• Strong analytical skills to interpret performance metrics and demonstrate ROI
• Proven delegation and team empowerment to deliver high-quality work
• Awareness of emerging technologies, including AI, and interest in applying automation in media

• leadership
• relationship-building
• strategic thinking
• social media platforms (Meta, LinkedIn, TikTok, YouTube, X)
• campaign analytics
• ROI and performance reporting

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