Sales Director – B2C Private Healthcare

Overview

In this high-impact leadership role, you will own the patient sales journey from enquiry to treatment within a fast-growing private healthcare group. You lead a sales and contact centre, driving conversion, revenue, and performance. You’ll partner with clinical and commercial stakeholders to align patient experience with commercial goals. The role offers hands-on leadership in a dynamic, high-pressure environment with clear growth paths. This is a chance to shape a consumer-focused healthcare sales function and accelerate growth.

Responsibilities

• Lead and develop an established sales and contact centre team
• Set energy, pace and performance culture across the sales function
• Own sales performance, conversion and revenue
• Improve conversion from enquiry through consultation to paid treatment
• Analyse sales and pipeline data to identify opportunities and underperformance
• Establish KPIs, standards and accountability
• Coach and develop the team to improve performance
• Ensure patient enquiries are handled effectively and maximise opportunities
• Build a high-performance culture based on pace and accountability
• Build relationships with clinical and operational stakeholders
• Collaborate with marketing and leadership to maximise commercial opportunities
• Improve sales processes, systems and the patient journey
• Provide clear reporting and commercial insight to senior leadership
• Hands-on approach to removing barriers to sales performance
• Support growth and evolution of the sales function as the organisation expands

Key requirements

• Proven senior sales leadership in a direct-to-consumer/B2C environment
• Direct experience selling high-value healthcare treatments/services to patients/consumers
• Experience from private healthcare or high-value consumer healthcare
• Track record of leading sales teams against KPIs and revenue targets
• Strong ability to improve sales conversion and commercial performance
• Understanding of sales pipelines, conversion metrics and patient journey
• Experience collaborating with clinicians or healthcare stakeholders
• Hands-on leadership style and ability to lead from the front
• Charismatic, energetic and able to generate momentum in a team
• Comfort with fast-paced, high-pressure, commercially demanding settings
• Commercially driven, analytical and accountable for revenue performance
• Excellent communication, influencing and relationship-building skills
• Ambitious to grow into broader leadership as the organisation expands

• charisma
• energy
• urgency
• sales analytics
• pipeline management
• KPIs and reporting

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