Customer Engagement Manager

Overview

In this role you will shape how Ipsen engages healthcare professionals through omnichannel strategies, applying insights to improve digital experiences. You will collaborate with brand, medical and cross-functional teams to align channels, content and data. You’ll lead end-to-end digital campaigns and transformation initiatives, driving measurable engagement. This role offers impact by evolving omnichannel capabilities and delivering customer-centric experiences that support business objectives.

Responsibilities

• Develop and deliver omnichannel plans and customer journeys to drive engagement
• Lead end-to-end delivery of digital campaigns from planning to measurement and optimization
• Ensure omnichannel activities are integrated with brand and medical teams to deliver value
• Govern digital content with internal stakeholders and external agencies to maintain compliant materials
• Use data and insights to improve performance and translate analytics into actionable recommendations
• Shape digital capabilities by sharing best practices and pursuing new opportunities
• Lead digital projects and transformation initiatives, including pilots and global rollouts

Key requirements

• Strong experience in digital marketing, omnichannel or customer engagement with proven results
• Pharmaceutical or healthcare sector experience
• Knowledge of UK & Ireland pharmaceutical environment and compliance requirements
• Experience designing and delivering digital content, campaigns and customer journeys
• Comfort with digital analytics and translating insights into actions
• Strong project management and stakeholder management skills
• Collaborative mindset and ability to build cross-team relationships
• Customer-focused mindset with curiosity for improving ways of working

• collaborative
• customer-focused
• curiosity
• digital marketing
• omnichannel
• digital content creation

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