Performance Planning Manager

Overview

In this role you will lead performance planning for paid media within a collaborative agency environment, aligning multi-channel activity with business objectives. You’ll bridge brand strategy and activation, shaping a growth-focused approach to drive measurable results for a financial services client. Expect to synthesize briefs into structured plans, present insights to clients, and steer cross-functional delivery to maximize impact. This is a hands-on position at the heart of performance strategy, offering scope to influence outcomes across channels.

Pay / Benefits

• Pension
• Life Assurance
• Private Medical cover
• Reflection Days
• Shared Parental Leave
• Inclusive Benefits via Publicis Career Page

Responsibilities

• Lead performance planning across paid media channels with clear objectives and budgets
• Translate briefs into actionable, well-structured media plans with channel allocations
• Collaborate with planning and activation teams to connect brand strategy with performance delivery
• Contribute to a growth engine approach by evaluating activity holistically to improve outcomes
• Apply knowledge across social, PPC, and programmatic to optimise planning decisions
• Create clear client-facing presentations explaining channel strategy, investment, and impact
• Manage client communication, setting expectations and adapting to changing priorities

Key requirements

• Experience in financial services or other performance-led sectors (e.g., retail, travel, telecoms)
• Strong understanding of performance marketing channels and contribution to media effectiveness
• Ability to interpret briefs and translate into structured, insight-led plans
• Confidence explaining channel choices, formats, and platform differences to stakeholders
• Excellent communication and organisational skills with a proactive, solutions-focused approach
• Comfort working in dynamic environments with evolving priorities and deadlines
• Mindset focused on continuous learning, problem-solving, and improving performance outcomes

• Excellent communication
• Proactive problem-solving
• Collaborative mindset
• Performance marketing channels knowledge
• Social media advertising
• PPC

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