Senior SEO Manager

Overview

In this role you will lead SEO retainers and campaigns for Digitas clients, delivering expert analysis, keyword research, content and backlink audits, and end-to-end outreach strategy. You will collaborate with cross-functional teams to drive client goals and improve visibility, including focus on AI-enabled SEO and LLM-related opportunities. You’ll mentor teammates, share knowledge, and push innovative SEO approaches. This position sits at the intersection of strategy, execution, and client management within a leading global agency.

Pay / Benefits

• Pension
• Life Assurance
• Private Medical cover
• Reflection Days
• Shared Parental Leave
• inclusive benefits

Responsibilities

• Own the delivery of high-level SEO campaigns aligned to the strategy, including planning and scheduling
• Conduct comprehensive SEO analysis: keyword research, competitor analysis, content audits, LLM/AIO visibility and SERP trends
• Lead external link development from ideation to reporting
• Identify and execute opportunities with journalists and influencers for timely press coverage
• Provide leadership, knowledge sharing, and training within the team
• Contribute to continuous improvement of the SEO service
• Perform audience research, blogger engagement, content creation, social media activity and testing new techniques
• Identify opportunities for upsell and cross-sell within client campaigns
• Stay current on media channels and integrate developments into client work
• Collaborate with other teams (Media, Strategy, Data, Creative, Client Services) to keep client needs central

Key requirements

• Prior SEO experience, preferably in an agency
• Experience directly managing client accounts as a lead
• Experience devising and delivering SEO strategies
• Experience pitching, upselling and writing proposals
• Some knowledge of cross-digital campaigns (PPC)
• Experience using enterprise SEO platforms (SEMrush, Ahrefs, BrightEdge, Searchmetrics) and Screaming Frog
• Hands-on experience with Google Analytics
• Understanding of AI impact on search landscape
• Strong Excel skills
• Ability to manage relationships with tact and diplomacy
• Strong written and verbal communication skills

• Client relationship management
• Diplomacy and tact
• Effective written and verbal communication
• SEMrush
• Ahrefs
• BrightEdge

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